Digital marketing and alike, what’s it all about? Good question… we’re glad you asked. More commonly known as SEO, digital marketing is as old as the internet is itself. If you understand the basic principles of sales and marketing… then you kinda know what it’s all about already. Marketing is marketing after all… it makes no difference whether it has the word digital in front of it or not.
However, this very special and elusive brand of marketing comes in many flavours. First there’s pay per click, otherwise known as PPC. In real money, this is likened to traditional advertising. Kinda like when you watch the TV or listen to the radio, PPC gives marketers the opportunity to target audiences who are surfing the Web. Google Ad Words is one service that springs to mind. Anyone can run an Ad Words campaign… but the more money one throws at it… the more complex it can get. That’s not to mention that most business owners do not have the knowledge or inclination to learn how to do.
Then there’s organic search. You’d be forgiven for thinking that this was some strange brand of cereal bar that you could buy at your local GMC. Organic search is a concise way of saying… putting a website on the first page so potential customers can see it. This really is a dark art and not many can do it well. Officially, the search engine operators would rather people didn’t play around with the particular brand of SEO… however, it’s there… so what are they gonna do?
This brings us to our next point… what they’re gonna do. It’s no secret that the search engines would rather have customers pay for PPC — that’s right… it costs money. Therefore, SEO who can ‘game the system’ are kinda like terrorists in their eyes. They go around tinkering with their system and stealing their profits. This is a big deal, so much so that the search engines spend billions to ensure that SEOs can’t tinker around with their precious algorithms.
What are we talking about? What indeed. There are a number of SEO courses that will sell the benefit of using PBNs. What is a PBN we hear you ask… another good question… and one you should really just Google search. PBNs, while effective in some applications, appear to be harder and harder to maintain. Regular updates to how Google reads anchor text, make artificial linking increasingly difficult. Google themselves recently released an article which stated that PBNs are now no longer effective. I don’t know about you… but the jury is still out on that one. What’s for sure is that any good linking strategy should mix in other types of links to appear natural. Afterall… it’s all about how natural a site is.
Next week we’re going to be covering the importance of traffic to a site’s ability to move up the ranks… and we’re not talking about cars and highways.
Search engine optimization frequently referred to as SEO, is the process of increasing the quality and amount of traffic generated to a website from search engine results for specific keywords. The importance and popularity of search engine optimization are based primarily on the fact that it has been proven over time that the higher a website is ranked in search engine results, the more chance it has to be clicked and visited. For instance, a website that appears among the first to third (or on the first page) on Google listing has more chance to be visited than others that are not ranked. Moreover, research has shown that the number and quality of visitors that search engines deliver to a website ranks as the best source of traffic than traffic gotten from signups, conversions for sales, and other marketing strategies.
The term SEO is also used at times to refer to search engine optimizers, the consultants that facilitate and manage the development and completion of search engine optimization projects for a website. They can also be employees who are in charge of in-house SEO projects for their employers. Pearland SEO expert are consultant that you can bank on to provide full SEO services for your small business to help increase your website ranking, traffic, and sale.
At the core of conducting search engine optimization, there are two methods used; they are off-site and on-site optimization. As the terms imply, off-site optimization involves aspects that affect a website’s ranking that is not directly on the website while on-site optimization involves using techniques that are focused directly on the website.
You might begin to wonder that why is SEO so important. It is important because about 80% of a website’s traffic begins with a query search. Thus a website’s presence on the search engine is important for its traffic. Search engine optimization has a profound effect of improving a website’s rankings because they are built algorithm. This manages to a large extent almost all the various operations of search engines. Thus, SEO is used by businesses and individuals to optimize websites for search engine results based on either actual or perceived knowledge of the directions, functions, and retrieved data by algorithms to determine a website’s search engine ranking for specific keywords.
SEO can be very challenging based on the fact that every search engine has an algorithm that was created specifically for it; so each algorithm is unique and ranks websites using different factors and criteria. Pearland SEO understand how these factors work and they can harness them to help ensure that your website is listed in Google and other search engine’s first page.
Moreover, search engines are very protective of their algorithms; so all aspects of the algorithms’ operations are well secured. Due to this, the algorithms are always being changed from time to time to prevent people from trying to determine the exact factors and criteria used to rank websites in their results. The more you understand algorithms and how it determines search engine results, the more you can utilize it to optimize your websites based on your evaluation. With Pearland SEO, you can be sure of getting traffic to your website. Let us use our experience and expertise to drive sales for you!