Digital marketing and alike, what’s it all about? Good question… we’re glad you asked. More commonly known as SEO, digital marketing is as old as the internet is itself. If you understand the basic principles of sales and marketing… then you kinda know what it’s all about already. Marketing is marketing after all… it makes no difference whether it has the word digital in front of it or not.
Then there’s organic search. You’d be forgiven for thinking that this was some strange brand of cereal bar that you could buy at your local GMC. Organic search is a concise way of saying… putting a website on the first page so potential customers can see it. This really is a dark art and not many can do it well. Officially, the search engine operators would rather people didn’t play around with the particular brand of SEO… however, it’s there… so what are they gonna do?
This brings us to our next point… what they’re gonna do. It’s no secret that the search engines would rather have customers pay for PPC — that’s right… it costs money. Therefore, SEO who can ‘game the system’ are kinda like terrorists in their eyes. They go around tinkering with their system and stealing their profits. This is a big deal, so much so that the search engines spend billions to ensure that SEOs can’t tinker around with their precious algorithms.
Next week we’re going to be covering the importance of traffic to a site’s ability to move up the ranks… and we’re not talking about cars and highways.
See you soon and stay posted.